Whether you are looking for color that is saturated and rich, soft and subtle, or that pops off the page, there is a complex process behind achieving these results that most clients never see. This is why your selection of…
Think you have down the direct mail basics? Here are some insights from the U.S. Postal Service that every marketer should be paying attention to. Sweat the Details It’s easy to get caught up in the “big stuff”—the design, the…
Every year, Target Marketing does a survey on marketers’ usage and spending on different marketing channels. The results can be very helpful as you seek to adjust your own marketing mix. Let’s take a look at the biggest winners and…
As marketers, we need to stay on top of which channels offer the highest levels of effectiveness and have the most positive impact on the bottom line. Here’s some data on one marketing channel that should catch any marketer’s eye:…
Everyone wants to make sure their print jobs look their best. No typos. Color is perfect. All hairlines line up the way they should. Even if we’ve been doing this for years, it's always a good idea for all of…
In today’s multichannel world, getting your channel mix right is more important than ever. Today’s consumers expect to be touched in multiple ways through multiple channels as they gain a cohesive experience with a brand. But the data are clear—direct…
You make a significant investment in your print marketing, whether direct mail or signage, marketing collateral, or trade show displays. Yet even with the best advertising, sometimes you don’t net the sale. Why? Often, it’s because the conversation dies before it…
According to the Outdoor Advertising Association of America (OAAA), “out of home” advertising, including sidewalk displays, is a $7.3 billion industry and growing. In fact, outdoor signage grew 4.6% in 2015, its twenty-third consecutive quarter of growth since the recession.…
Every now and then, you come across some really horrific examples of direct mail opportunities gone wrong. With the right planning, however, you can ensure that yours is never among them! Here are five things that can kill your piece…
Every year, Target Marketing conducts its Media Usage Survey. In this survey, the magazine asks how readers are allocating their marketing budgets, which channels they are using more and less frequently, and which channels they prefer for a variety of…