According to the 2015 USPS Household Study, 81% of recipients read or scan their mail daily. Because your postcard goes into the homes and hands of the campaign’s target audience, it’ creates and intimate connection that rivals competitive media outlets.…
Target Marketing recently published a terrific article on generating responses with direct mail. It doesn’t point to data-driven personalization, multichannel integration, or psychographic targeting, although all of these are important strategies. The article talks about the basics of effective marketing.…
Who has time to read marketing communications these days? Consumers love print, but they have less and less time to read. You have to hook them fast—and keep them engaged. The solution? Make your printed pieces faster and easier to…
Every now and then, data points jump out at you. Here are two data points about personalization that jumped out at us recently: 35% of Amazon's revenue is generated by its recommendation engine. 75% of consumers are more likely to…
Studies consistently show that personalization works, but you have to get it right. Get it wrong, and customers will move on. This comes from Accenture’s “13th Annual Strategy Global Consumer Pulse Research,” which surveyed more than 25,000 consumers around the…
Don’t get us wrong—we love email. Like every marketing channel, email has an important place in the marketing mix. But with the pressure that marketers often experience to go all digital, it’s important to remind ourselves of some of the…